GetNinjas' referral-a-friend program
A high-impact and low-effort initiative to minimize the effect of the pandemic on the marketplace leads' volume
Company
GetNinjas, the biggest marketplace for hiring services in Latin America
Role
Product Designer
Platforms
Web and Android
Designed in
2020
Markets
Brazil
GetNinjas is the biggest marketplace for hiring services in Latin America
1 million registered professionals
240 thousand service leads per month
200 types of services: bricklayers, cleaning people, teachers, etc.
Pay per lead model
The registered professionals have a mobile application where they receive service leads. They must pay a fee to GetNinjas to unlock the customer contact details and call them.
Challenges
The coronavirus lockdown led to a record decline in the service sector in Brazil in March 2020
The volume of services dropped 6,9% in the country when compared to the previous month
In GetNinjas, the service leads' volume dropped by 27% in the first lockdown week
Goal
How might we create initiatives with high impact and low effort to minimize the effect of the pandemic?
Challenges
In a task-force war room, we created a referral-a-friend program
1. The professional would have a registration link to share it with his colleagues
2. For each colleague who makes the registration, the professional would receive fee credits to unlock service leads
Banners and entry points advertising the program in the mobile application
Promotional landing pages to explain the program
Key results
The number of registered professionals and professionals unlocking customer contact details increased considerably.
The program was significantly relevant when compared to other acquisition channels, such as paid marketing.
The program brought back professionals who had churned.
The professionals who registered through indication links also shared their links with other professionals, amplifying the program's reach.
Thank you for your visit!
© Caio Luan 2024
Product Designer