CI&T's institutional website
Designing a scalable system that allows the creation of website pages easily and without engineering efforts
Company
Consultancy project for CI&T done by Meiuca, a Brazilian company focused on digital products and design systems. CI&T is a consultancy company specialized in digital transformation.
Role
Product Designer
Platforms
Web
Designed in
2020
Markets
North America, South America, Europe, Asia and Australia
CI&T is a consultancy company specialized in digital transformation present in 10 countries throughout 5 continents
It was founded in Brazil in 1995, and ever since, it has focused on accelerating business through complete and scalable digital solutions.
Challenges
It was a struggle to manage all CI&T institutional websites
Each office had its institutional website with its own visual language
There was no consistency and connection between the different websites
It wasn't scalable and functional to maintain
Goal
How might we unify all of CI&T's institutional websites, promoting brand consistency and global positioning in a scalable way?
Strategy
Proposing a new user interface for the website, considering the branding guidelines and the different information architecture of each office
The new user interface was co-created with the CI&T team through benchmarking research, mood board creation, and UI sketching exercises.
Design Principles
Globally consistent
CI&T is positioning itself globally, and the institutional website is an essential step in this movement. Consistency is crucial to build it.
Universal and diverse
The fun part of being global is being diverse, and the institutional website must express how much this aggregates into CI&T's value proposition. It's not a simple website that supports multiple languages. It includes projecting to different people and cultures, focusing on accessibility.
Dynamic and adaptable
The way we present content and journeys to the user isn't monotonous, but we always think in scalable and reusable patterns, never attached to only one context.
Creating a system that would easily allow the creation of new pages without engineering efforts
It was done through a Content Management System (CMS) developed in Drupal
Components
Smaller parts of the interface, e.g., buttons, type system, cards, tags, and form fields.
Modules
Page sections created using the components. The CI&T team can use it to create new pages.
Templates
Pages created using the modules.
Key results
30
40
400
10
components
modules
pages
countries: Australia, Brazil, Canada, Colombia, China, Japan, Portugal, Singapore, UK, USA
Thank you for your visit!
© Caio Luan 2024
Product Designer